Preview & Process: Martine Workman's Mother's Day Card
After 7 years of making cards, we're finally taking the big leap into specific holidays! We're kicking things off with this upcoming season's popular slogan of "moms, dads, and grads" with new artwork by our good pal Martine Workman. While the cards are off at the printer, we thought we'd give you a preview of our Mother's Day card and a peek at the process.
Martine started sketching out her ideas during her residency at VCCA and we zeroed in on this drawing in particular as we felt we hadn't seen anything like it before as far as Mother's Day cards go (or otherwise). "Fancy string" made us think of bakers twine and the typography was just something unusual. As you can see, it started out as a very rough idea, so the next step was for her to draw and ink the lettering and try out some colors.
Next she added the detail to the string and cleaned up the drawing. Harking back again to bakers twine, we thought blue and green would make for a nice combo--it's feminine without using the typical pink. The standard red, while most familiar, was a bit too candy cane/Christmasy for the occasion. The lettering looked great, but felt too stark on just white so she played with lots of combos for the background, pumping up the color for the lettering so it wouldn't get lost in the mix.
There were a lot of great options, but in the end, we both had a gut response to one version as being the one, and thus our new card was born! We can't wait to have the final printed product in our hands in a couple weeks so we can share it with you and the moms in your life.